How I played Marketplace 6

Marketplace 6 Quarters 3

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<span style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Just to clarify I do not have
access to my marketplace 6 game anymore hence the reason why this post will not
include pictures.<u><span style="mso-bidi-font-weight: bold;"> </span></u></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Quarter 3</span></b></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Now some of
you might get this message</span></div>
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<u><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Consumer
union Message:</span></u></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;">"Your firm has selected the Traveller
segment as the first target market. However, none of your brands meet the
minimum requirements of this target segment. Therefore, Customer Union has not
recommended any of your firm's brands for Traveller. You are advised to develop
a new brand to better meet your target segment's needs."</span></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;">Honestly at this stage this is saying your
product is crap, but DON’T WORRY, there’s more quarters to fix this and I’ll
admit even I got this message, why? I didn’t know what to do, hence why I’m
helping you.</span></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;">What to do:</span></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;">Firstly compare your product to your
competitors and identify where changes can be made, in places such as Brand
Design, Pricing and Ad Design.</span></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;">You can view this in the scores for each
aspect, the higher the better. Once again compare with your competitors and try
to make a brand better than theirs.</span></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;">Once of your main skills that you need is to
know how to conduct an competitor analysis.</span></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;">You can measure how well these are doing in
the following areas, Profitability, market demand and market share. </span></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;">Profitability: How much you are selling,
obviously if you have a low market demand and market share this will be
reflected upon your profitability. </span></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;">Market Demand: The demand there is for you product.</span></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;">Market Share: Compared to your competitors,
how much of the market you have acquired.</span></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;">Also</span></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-fareast-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">         
</span></span></span><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;">Add sales staff to opened offices, you would
need to open all offices so opening them earlier is recommended, however let me
restate, in my game the game card score of the final quarter was only used for
my mark hence the decrease In profit due to opening sales offices would not
have mattered in my case.</span></div>
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</span></span></span><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;">Media placements</span></div>
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Marketplace 6 Quarters 3

QUARTER 3 Just to clarify I do not have access to my marketplace 6 game anymore hence the reason why this post will not include pic...

Quarters 1 - 6 What I did and What i recommend

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<span style="font-size: 16px;">This website 
has been created to educate and inform people particularly students on 
how I played the Marketplace6 game and achieved a score of 22/25 (HD).</span></h1>
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This game was played for the the undergraduate course, Marketing Princples, in Australia</h1>
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<span style="font-size: 16px;">The game I played compromised 6 quarters.</span></h1>
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<span style="font-size: 16px;"><u><span style="font-weight: normal;">Tips in Detail</span></u></span></h1>
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-Opens all sales offices earlier<br />
By the end of the game you have to open all the sales offices so it would be better to open them earlier and start to place adds and brands in these new places, in order to review how brands and adds are performing so appropriate measures can be made for improvement.<br />
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-Make Brands and adds targeting all segments<br />
When you choose which 2 segments you are going to target, out of work horse, Mercedes and Traveller, you don't only create Brands and Adds for the particular 2 segments you have chosen, you have to create Brands and Adds for all 3 segments, however only 2 segments will be counted towards your market share, but by creating products for all 3 segments this will increase your financial performance as it will increase sales. Thus increasing your overall score.<br />
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-Make 3 Brands for each segment<br />
It is recommended to create 3 brands for each segment, low - medium - high to increase sales.<br />
Low- Create a Brand with the lowest features, this would be one of the first brands your would create in the game.<br />
Medium- Create a Brand with a mixture of low and high features.<br />
High- Create a Brand with the best features - R&D<br />
Having a product line will increase customers, as each customer would have there own price range and specifications. <br />
Do not create to many brands as you will just be wasting money.<br />
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-Increasing your price and creating a rebate is better then a cheaper price<br />
Firstly your price would reflect, the particular Brand and your competitors, however don't be scared to increase your price higher then your competitors, as price determines value, thus I would recommend a Value added pricing system.<br />
It is better to offer a rebate then lowering your price because not everyone goes through with the rebate, as you need to think how our brains work, when people see a rebate, the first thing they would think is that we can get our money back so its cheaper, however not everyone would end up actually claiming this rebate, therefore increasing profits<br />
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-The more money you invest in the game the more money you will make, add placements<br />
You need to create a lot of add placements for each city, to do this just have a look at the market size place an amount of adds that reflects the market size, also have a look at your competitors, and you should be placing more then what they have.<br />
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-Add more sales force<br />
You need to create a strong sales force, I put 14 in each city however I suppose this was a bit to high, however I would recommend 10 in each city.<br />
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I hope these detailed tips would help you while your playing your game!!!<br />
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Quarters 1 - 6 What I did and What i recommend

This website has been created to educate and inform people particularly students on how I played the Marketplace6 game and achieved a sco...

Marketplace 6 Quarter 1 2

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<span style="line-height: 1.2em;">QUARTERS 1 & 2</span></h2>
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<span style="font-size: 14px;"><span style="font-weight: bold;">Quarter 1</span></span></div>
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In this quarter you have to take note of the customer 
needs as this will be the basis of how you wil create each brand and ad 
throught the game</div>
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The price will show you how much customers are willing
 to pay in each segment, however i recommend using a value-added pricing
 method.</div>
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I choose the <span style="font-weight: bold;">workhorse segment</span> as it had the biggest market size.</div>
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Once again I opened a sales office in <span style="font-weight: bold;">Paris</span> because it had the biggest market size.</div>
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<span style="font-weight: bold;">Quarter 2</span></div>
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Brand Review Judgement: 68</div>
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Add Review Judgement: 70 (Compare with further quarters to increase add review judgement</div>
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<span style="font-weight: bold;">Tips:</span></div>
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Add Games to brand (will increase brand review judgement)</div>
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My Price: $2400</div>
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Recommended: $2500 with $100 rebate</div>
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You could also create a brand and ad for each segment however in this quarter do not create more then 1 brand for each segment.</div>
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Marketplace 6 Quarter 1 2

QUARTERS 1 & 2 Quarter 1 In this quarter you have to take note of the customer needs as this will be the basis of how you wil...

Marketplace 6 Tips Page 1

Marketplace 6 Tips Page 1

This website has been created to educate and inform people particularly students on how I played the Marketplace6 game and achieved a sco...

How I played Marketplace 6

Marketplace 6 Quarters 3

Quarters 1 - 6 What I did and What i recommend

Marketplace 6 Quarter 1 2

Marketplace 6 Tips Page 1

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